To reflect this, the first toy was constructed to be a rag doll, designed by Muriel Fahrion and made by Susan Trentel, Fahrion's sister.ĭuring the 1980s, Strawberry Shortcake became popular with children throughout the United States. At the time, Strawberry Shortcake resembled a typical rag doll, complete with freckles, a mop of red yarn curls, and a bonnet with strawberry print. In 1979, toy manufacturer Kenner Products licensed the character and released the first Strawberry Shortcake doll. The characters lived and played in a magical world known as Strawberryland. Like the Strawberry Shortcake doll, all the other characters' dolls had hair scented to match their theme. The Strawberry Shortcake line of characters each had their own fruit or dessert-themed name with clothing to match, and they each had a fruit or dessert-named pet. Lynn Edwards served as the editor of the line, helping to develop the characters and storyline. Artwork for the series was done by a number of different freelancers, though the majority was painted by artist Frances Kariotakis. Later characters that were added to the line were designed by Cindy Mayer Patton and Janet Jones. Fahrion then designed a subsequent 32 characters for Those Characters From Cleveland (American Greetings' toy and licensing design division). In the late 1970s, further Strawberry Shortcake concept art was drawn by Muriel Fahrion, an illustrator working in American Greetings' Juvenile & Humorous card department. These tests marked the first time that the public saw Strawberry Shortcake in her new design, which received a positive reception. Sargent completed the assignment in early July 1977, sending American Greetings four full-color leader cards depicting the Strawberry Shortcake character in full color ("Leader cards" are used by American Greetings for consumer test purposes). He requested Sargent to create four cards with a "strawberryish" outfit for the Mega Test Market. Rex Conners, American Greetings' staff art director, knew this card was very popular and determined that this was due to the strawberry motif. At the time, the character was simply called Girl with a Daisy or Strawberry Girl and was depicted holding a daisy while wearing an orange bonnet with a strawberry print on it. The character first appeared on a Laurel Valentine's Day Greeting card in 1972–1973. The character of Strawberry Shortcake was originally created by Barbi Sargent, who was then working as a freelance artist for American Greetings.
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